BH Bikes was the only Spain-based bike manufacturer at the 21st China International Bicycle & Motor Fair, the ideal stage to showcase BH’s latest flagship product –the Ultralight, a bike that weighs only 4.8kg– in the Asian market.

BH has launched its new high-end road bicycle in the Asian market to great success at China Cycle 2011, a leading bicycle and motor trade show held in Shanghai, China, from May 4 to 7.

Weighing as little as 4.8kg, with a 747g frame (M size), the BH Ultralight was one of the stars at the 21st China International Bicycle & Motor Fair. BH was the only Spainbased bike manufacturer among the more than 1,000 companies from all around the
globe which attended the event.

China Cycle 2011 welcomed over 70,000 trade visitors, many of whom came to see BH’s new model and learn about international distribution channels. “We met the representatives of more than 800 China-based bike stores, talked to many international distributors, mainly from South America, and made interesting contacts in new markets,” said BH Export Manager José Miguel Aracama.

Stronger presence in China
BH sells high-end road and mountain bikes in China. In 2010, the bike manufacturer opened new branches and established a logistic warehouse in Shanghai (BH BIKES CHINA) to meet the growing demand from local customers. At present, BH has five
dealers in China, for Beijing and the northeast, Shanghai and the central-east, Hong Kong, the south, and the central region.

BH has made a strong bet on the Asian market. Proof of this is that it was the only Spanish maker at the Taipei International Cycle Show, where the E-Motion NEO range and the high-end road and mountain bike models G5 and Ultimate were highly
acclaimed by visitors.

BH has been growing steadily in China. “Our goals at the trade show were successfully achieved, and we were able to check our 50% growth in sales in the Chinese market,” Mr Aracama remarked.